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Betty Crocker

Betty Crocker

Betty Crocker, a cultural icon, is a brand name and trademark of American Fortune 500 Corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.


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